When it comes to growing an eCommerce store with SEO, pricing is often the first question—and the hardest to answer. That’s because SEO costs vary based on your store’s size, the platform you use, your current site health, and your long-term growth goals. Whether you’re on Shopify, WordPress, or a custom CMS, the cost of SEO isn’t just about budget—it’s about what your store actually needs to compete.
This guide breaks down what eCommerce SEO typically includes, the different package levels available, and what you can expect to pay at each stage.
Contact For eCommerce SEO/ Audit or FREE Help.
Hi, I’m Md Tangeer Mehedi — an eCommerce SEO expert.
I help online stores get more sales through Google Search and AI-powered results.
If your products aren’t ranking, you’re losing buyers.
Contact me and tell me about your store—I’ll show you how to fix it.
Why eCommerce SEO Pricing Isn’t One-Size-Fits-All
eCommerce websites range from small shops with a few products to large-scale stores with thousands of SKUs. As a result, SEO strategies—and their costs—must be tailored to fit.
Store Size
Smaller stores may only need light optimization for a few pages. Larger sites require bulk optimization, technical cleanups, and deeper architecture improvements.
Platform Used
Shopify and WooCommerce have built-in SEO tools, but each platform has its quirks. Shopify, for example, creates duplicate URLs, while WordPress may need plugin-based solutions. Custom CMS platforms often require more time and resources to optimize.
Site Condition and Competition
A clean, well-structured site needs less work than one full of errors or poor content. If you’re in a highly competitive niche, you’ll also need more aggressive content and backlink strategies to rank.
Technical SEO Services and Pricing
Technical SEO is the foundation of visibility. It ensures your site can be crawled, indexed, and navigated correctly by both users and search engines.
What’s Included:
- Fixing SEMrush, Rank Math, and Google Search Console errors
- Repairing crawl issues via Screaming Frog
- Optimizing site speed, structure, and mobile usability
- Improving indexing and resolving technical issues
Pricing:
- Shopify/WordPress: $500–$750 (based on size and issues)
- Custom CMS: $1,200–$1,500 (due to added complexity)
Product Page SEO and Pricing
Product page optimization directly impacts search visibility and conversion rates. It’s about making every product discoverable and compelling.
What’s Included:
- Keyword-optimized titles and descriptions
- SEO-friendly URLs and alt text
- Internal linking for better navigation
- Content improvements for buyer intent and trust
Pricing:
- $5–$10 per product, based on depth of optimization and whether full product descriptions or tag improvements are required.
This allows flexible scaling based on your product count and budget.
Ranking & Growth SEO Packages and Pricing
For stores ready to scale, ranking-focused SEO is essential. These packages include content marketing and link-building, which are long-term growth drivers.
What’s Included:
- 50 SEO content pieces focused on product-related queries
- 20 keyword-targeted blog articles
- 250+ high-quality backlinks
- Ongoing keyword tracking and ranking improvement reports
Pricing:
- New Stores: $2,000/month
- Growing Stores: $2,500–$3,500/month
You can typically expect noticeable results within 30–60 days, with compounding traffic and ranking growth over time.
Summary of eCommerce SEO Pricing
Here’s a breakdown of typical pricing ranges based on services:
| Service | Pricing Range |
|---|---|
| Technical SEO Audit & Fixes | $500 – $1,500 |
| Product Page Optimization | $5 – $10 per product |
| Ranking/Growth SEO Packages | $2,000 – $3,500 per month |
These prices are flexible and reflect the customization required for different platforms, store sizes, and goals.
Conclusion
eCommerce SEO pricing depends on what your store actually needs to grow—not just how much you’re willing to spend. A small store might need technical fixes and light product SEO, while a growing brand needs consistent content and backlinks to stay competitive.
By understanding what goes into SEO pricing—from audits and on-page optimization to monthly growth strategies—you can invest smarter and get the right results for your budget. Always choose packages that align with your current stage and future growth plans.